June Newsletter - Does Your Secret Ingredient Make You Stand Out?

by Dr Greg Chapman, MBA

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In a crowded market place, it can be difficult to stand out. Some businesses do this with a unique way of delivering their service. It could be a patent, a process or a secret formula. Legend has it that the formula for Coca Cola is locked away somewhere in a safe. When Kentucky Fried Chicken was first marketed, it was their 7 secret herbs and spices. More.....

Dr Greg Chapman is the Director of Empower Business Solutions and The Australian Business Coaching Club and is Australia's Leading Advisor on Emerging Businesses and provides Coaching and Consulting advice to Australian Small Business Owners in Marketing & Business Strategies Planning & Systems. He is also the author of The Five Pillars of Guaranteed Business Success and Price: How You Can Charge More Without Losing Sales.

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