August Newsletter - Are Your Customers Ripe?

by Dr Greg Chapman, MBA

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In a perfect world, everyone who calls your business or walks into your store would become a customer, but that is never going to happen. If the buyer is genuinely not ready, plucking them like fruit from the tree before they are ripe- that is pushing them to make a decision on the day will probably drive them away from you, even when they become ready at a later time. A lot of fruit can be lost in this way.
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Dr Greg Chapman is the Director of Empower Business Solutions and The Australian Business Coaching Club and is Australia's Leading Advisor on Emerging Businesses and provides Coaching and Consulting advice to Australian Small Business Owners in Marketing & Business Strategies Planning & Systems. He is also the author of The Five Pillars of Guaranteed Business Success and Price: How You Can Charge More Without Losing Sales.

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