The Fifth Profit Driver - Increasing the Gross Profit per Sale

by Dr Greg Chapman, MBA

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In an earlier article I described The Five Profit Drivers Marketing System. The easiest way to increase your gross profit per sale is to increase your prices. The beauty about this strategy is that the increase in price goes straight to the bottom line. A mere ten percent increase in prices will double the net profit of most businesses.


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Dr Greg Chapman is the Director of Empower Business Solutions and The Australian Business Coaching Club and is Australia's Leading Advisor on Emerging Businesses and provides Coaching and Consulting advice to Australian Small Business Owners in Marketing & Business Strategies Planning & Systems. He is also the author of The Five Pillars of Guaranteed Business Success and Price: How You Can Charge More Without Losing Sales.

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